- UI/UX
- 2014
Email Marketing
Email designs and development that included creating unique assets from in-game 3D models and photo manipulation.
Project Details
Project Gallery
Project Details
I collaborated closely with the Marketing department to design and develop visually engaging email campaigns that balanced both function and creativity. My goal was to make each email feel like an extension of the game itself, incorporating in-game assets and concept art to create immersive, dynamic scenes.
The campaigns were designed in two distinct styles: one clean and professional for clarity and accessibility, and another more playful and game-like to capture the excitement of the title. This contrast allowed us to tailor communication to different audience needs while maintaining a cohesive brand presence..
Contributors
- Emily Leasure
Advertising and marketing associate that managed multi-platform ad campaigns and dynamic website content.
Obstacles
Key challenges faced during the project development
- Creating unique assets for emails
- Complex variables
- Multi-step email launches
Retrospective
This project marked my first experience working with variables in email development, providing valuable insight into implementing dynamic recipient lists. To support this work, the Marketing department invited me to participate in a technical training session for their email marketing platform. The training not only deepened my technical understanding but also served as a meaningful team-building opportunity, strengthening collaboration across departments.
Hard Skills
Technical and design skills utilized in this project
- Brand Identity
- Email Marketing
- Photo Manipulation
- Web Development
- Web Design